Evaluation: Human Rights Poster Series

Course Title
Your Name
DESIGNER STATEMENT: Write the designer statement for the entire project.
RESEARCH: Write 5 facts that you learned about Human Rights as researching the reference sites provided.

YOUR UNDERSTANDING: Which article among 31 have you chosen, and what are your thoughts on this particular issue of Human Rights?

TARGETED MESSAGE: What is the targeted message you want to communicate with the public? Provide a quote or your creative copy line.
THE BIG IDEA AND COMMUNICATION STRATEGY: Where do big ideas come from? How would you convey the idea? What are the communication methods have you considered or developed for the visual languages?
ART DIRECTION: Are the big idea, core concepts or theme, look and feel, and targeted message integrated to your design layout, typography, copy, graphics? How did you solve the design problems?
PUBLIC RESPONSE: What did you found out when your message was presented to the public? What did you learn? Would you reconsider your art direction with public understanding?

SELF EVALUATION: What are the success/strength and improvement needed/weakness of your design?

Presentation Points
Evaluation Criteria     Excellent: 5 points quality of work is exceptional; worked very hard
Very Good: 4 points quality of work is very good; almost no flaws; worked very hard
Good: 3 points quality of work is good; minor flaws; worked hard
Acceptable: 2 points didn’t put much thought into some parts
Poor: 1 point not really based on any material studied in the course
Not delivered: 0 point
01 Introduction    Appropriate greetings with your name, your learning goals or expectation for the project
02 Project Overview    Project goals, your understanding of poster design, design specifications, timeline, your design process
03 Research    Human Rights, Other poster design, your concept or style related research
04 Art Direction    The big idea, core concepts or theme, look and feel, and targeted message
05 Design Process    Evolution of your design process from sketches to final design
06 Problems and Solutions    Why and How you take care of the design problems to achieve your design goals
07 Layout    Visual hierarchy, focal point, visual elements, integration, and uniqueness
08 Typography    Use of fonts, relationship to the concept and visual elements: define the characteristics and roles of your font choices
09 Color    Choice of color or color combination: define the characteristics and roles of your color choices
10 Visual and Verbal Expression     Use of graphics: photo, illustration, or copy are used appropriately
11 Self Evaluation    Clarify strength/success and weakness/need-improvement
12 Setting the Tone    Is presentation engaging, energetic, enthusiastic?
13 Oral Presentation    How does the presenter convey the message in terms of clear and good volume avoiding stumbling, blank spots
14 Punctuality    Started and finished on time, no over time or significantly under
15 Conclusion/Epilogue    Address learning points, or hindsight, ask questions or feedback
16 Presentation Board    Is the presentation board well prepared? Layout, trimming, project information: name, course, designer statement


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