Key Aspects in Your Idea Conceptualization

Mini Website:

Engaging Story:

The story was about the company wanting to know what goes inside the client’s head. With a series of tests the analyze you and try to determine what makes us tick.

Creative Concept:

Their concept was done in a very humorous way where they had a character that symbolize us and a narrator talking throughout the process to make you select your answers in the series of questions they offer.

Organized Content:

Once your on the website you just have to watch and the a series of animation appears and a narrator is with you all the time, you just have to answer questions. It is very well organized and simple.

Imaginative Style/ Look and Feel:

The idea of the question is done very well with the cool colors against the black background but it didn’t say much about the product which is the Mini Cooper car.

Intuitive Colors:

They used a lot of contrast to make the colors pop out. They had their characters in blue and orange to pop out against the black. I understand that they are trying to get more out of the viewers but it has nothing to do with the car.

Proper Typography:

They used 2 kinds of type a very bold large font for the character and small regular font for the questionnaire, which I thought, was a good combination, they still managed to keep the same style and theme.

Navigation: Transparent Navigation:

Navigation was very easy cause the viewer has to do nothing but watch and just listen to the narrator to answer the questions there aren’t many buttons to click, it takes you along.

Purposeful execution:

The animation they did was clear when it came to understanding what goes in our heads, very simple and to the point. It had an idea and the theme and it stuck to it. But again I don’t know what all this has to do with the car.

Meaningful use of technology:

Their use of technology was efficient to deliver the content. The animation and narrator explain it everything to the viewer. The illustrations were in a simple yet effective way to make a point.

Personalized Value:

The website inspired me in a way that you don’t have to have many icons or buttons to make a website, I like the creative way they used to make it. Its very simple and humorous.

Coca Cola Website:
http://www.commarts.com/CA/interactive/cai07/

Creator’s Comments: “A year ago, Coca-Cola Classic had over 100 different sites around the world. They all looked different. Even basic things, like the color red, weren’t always the same. It was obviously not optimal for an iconic global brand. Additionally, the URL Coke.com didn’t lead to a consumer-facing site, but instead to The Coca-Cola Company’s corporate site. Users had to go on a bit of a wild goose chase to find what they were looking for.

“It was time for a massive global digital makeover.

“We won the assignment after a challenging pitch, but there was no time to rest. We immediately began doing focus groups and other global research on Coke’s various target groups to get a better understanding of global differences and similarities. The shocking conclusion: Teens all over the world are into music, movies, games, sports and, last but definitely not least, other teens. Nothing is more interesting to a teen than other teens.

“Today, Coke.com is a living, breathing entity containing not only Coke’s first-ever foray into user-generated content, The Coke Show and For the Love of Music, but a multitude of content geared toward teens around the world.

“The site is live in over 40 countries with more rolling out continually.”

—Lars Bastholm, executive creative director, AKQA New York

Engaging Story:

The story is about how the make coke they have this theme called the happiness factory they have it in most of their ads, that coke comes from a different world behind the vending machine and its all about little bubbly creatures that make coke. And the website has icons with different regions of the world. And with every region they had a different style.

The story is how Coca Cola is different and that it comes from a fun creative world. And they have achieved that in their website. Where they have different icons and colors to show how hip and bright Coke is, they have the Creative icon, where you can design your own coke ad that you can use a desktop background or send to a friend. And you can really go crazy with it and you have fun. I think that was their main purpose when they made this site.

Creative Concept:

The website is done in a very creative way, from the bright vibrant colors to techniques used to display the images and context. And how each category they have is very creatively done. They put a lot of effort in making it a fun, full of life website and they have exceeded the limit. I never thought that I would enter a fizzy drink site and get so much out of it.

Organized Content:

The content is very organized and clear. Once you enter the website you have icons to your left directing you to select a country, and from their your Coca Cola journey begins. Where you have different icons for each and every region (if you select other regions they are all different but with the same idea and concept, and displayed in the same way, but for example our idol in the middle east is Nancy Ajram but in the US they don’t have one face for coke its just general, but the overall idea is the same)

The information is very clear you know what’s going on its very simple but done in a very fun way.

Imaginative Style/ Look and Feel:

The website was done in a way to show you how Coke can be very imaginative. They achieved that by using the vibrant colors to make you feel happy and fun. And their concept was “Taste the Coke side of life” and they show you that coke is a different world completely from normal life, its crazy, fun and imaginative.

Intuitive Colors:

As you go through the website, it takes you to a world of coke and once you enter it really makes you feel its different. With their colors and creative style, once you enter the coke website it makes you feel that way in an instant.

Proper Typography:

They used one main type it’s a very clean type (I think its Gill Sans), and they have the Coca Cola logotype. But they varied in type when you go through other websites within coke itself, each one had its own look and feel supporting the theme yet they still had the coke idea in the end. They varied fonts to create a crazy wild look.

Navigation: Transparent Navigation:

The website was very easy and clear to use they have buttons to direct you through different aspects in their website. It is very easy and fun to use.

Purposeful execution:

Their user of graphics and animation does support the concept. They created a very fun website and they achieved it.

Meaningful use of technology:

Their use of technology was important for their content. Their ides was to make a world of coke and their use of colors and design, helped achieve that theme. They also created a creative section for individuals like myself enjoy playing around with Coke.

Personalized Value:

The website inspired me in a way that even though the design and graphics they did was not simple it was out there. They still managed to make a simple way to make the viewer navigate through the website, where you can enjoy coke.

Virgin Atlantic Website:

Engaging Story:

The theme for this website was passengers are allowed to go crazy on the plane. The main character here is the passenger, which is the viewer.

Creative Concept:

The concept is very simple, but done in a very creative way, where you have a passenger jumping on a flat bed in an airplane but the message behind this is that you have a lot of space in your cabin to do all that.

Organized Content:

The Content is organized in an extremely simple design that is very obvious and to the point. It’s a bit weird but as you read and know what’s going on you get the idea in the end.

Imaginative Style/ Look and Feel:

Very creative and simple, you use your mouse to make the characters in the website move and jump around or a scissor, create your own dream, or a massage.

They are trying to send a message to their passengers that you have enough space in your cabin to move around and jump, at the same time you have the ability to dream and relax with a massage that is available in board, and I guess a haircut!

Intuitive Colors:

They used the original colors of the Virgin Atlantic logo, the famous red and white, on a black background to make these colors pop out.

Proper Typography:

The typography was really small and hard to read, I had to squint very hard to read what was written that was the only thing that I did not like in the website. The really small fonts they used.

Navigation: Transparent Navigation:

Navigation was easy you had only 4 icons to go through and it told you what to do, a very simple site.

Purposeful execution:

Their animation was to make the passenger feel comfortable on their airline and they made it really clear with their animation.

Meaningful use of technology:

Technology was very simple and effective to the point it really told you what they wanted you to feel.

Personalized Value:

The website is done in a very simple and creative way using animated characters to display their idea.


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: