[Nebraska Book Company in-store posters]




Nebraska Book Company in-store poster

Nebraska Book Company’s in-house design team produced this poster series for its Buy a Book, Build a Forest campaign—currently in its second year of implementation throughout its 250 college bookstore network. The promotion, a collaborative effort with the Arbor Day Foundation, shows the environmental benefits of buying used (recycled) textbooks, instead of new, by focusing on the planting of a 100,000 tree forest.

Bennett Holzworth, art director/writer; Shane Jochum, creative director; Scott Rempe, project director; Curtis Pachunka, illustrator.



~ by cyunsun on April 29, 2008.

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