[Bountiful Bicycle Center advertising posters]

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Bountiful Bicycle Center advertising posters

Out-of-Home Ads, Consumer

Richter7 (Salt Lake City, Utah) saw skyrocketing gas prices as an opportunity to sell road bikes to current repair customers and passersby. Oversized posters, highlighting the cost savings of traveling via bike versus car, hung in the store’s windows.

Matthew Taylor, art director; Gary Sume, writer/creative director; Dave Newbold, executive creative director; Chad Hurst/stock, photographer.

www.richter7.comwww.bountifulbicyc …

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~ by cyunsun on April 29, 2008.

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