[Au Bon Pain nose posters]

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Au Bon Pain nose posters

BBDO NY adds a sense of humor to the sense of smell in this campaign for Au Bon Pain. Translated literally, the company name means, “Of good bread.” To emphasize the point, in-store posters and tabletop displays were created for local Au Bon Pain bakery cafes. Running in select locations in New York City, the campaign features a variety of breads cropped to make them look like the noses that enjoy the delicious aromas emanating from the bakeries.

Marcel Yunes, art director; Tommy Troncoso, writer; Kara Goodrich, senior creative director; David Lubars/Bill Bruce, chief creative officers; Joel Markman, photographer.



~ by cyunsun on April 29, 2008.

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