PRACTICE WITH OTHER INSPIRATIONS [Sara.J]
– Title: Networked City
– Design Category: Promotional Design & Advertising 2006
– Design Firm: Underline Studio (Toronto, Ontario, Canada)
– Art directors: Claire Dawson, Fidel Pena
– Designers: Claire Dawson, Fidel Pena
– Typefaces: Foundry Gridnik, Poppi, Sabon
– Client: InterAccess Electronic Arts Centre
–Description: This poster/brochure was designed to promote an electronic arts event in downtown Toronto and acted as a map for the event, indicating the location of each art installation within the city.
– My comment: Very simple, and affected I liked the fact that the poster acted as a map at the same time. the illustrations depicts electronic objects and many others as well which translate the core or the title of the event in my opinion. also, I liked how the illustrations were used to represent the street blocks. The colors are very modern and electronic which support both the direction and the event.